Store-brand (US) , own-brand (UK).
Eroski has its
store-brand/own-brand, but Netto does not.
References in News:
"Our member companies manufacture popular national brands as well as the
store brands marketed by major supermarkets."
PR Newswire."It's largely very cheap calories for them," he said, adding that
store brands such as Wal-Mart cola also contain more calories than the name-brand Coke.
Bloomberg Businessweek." Besides switching to
store brands to save money, the company said in a conference call with analysts that some families are having so much trouble..."
MSNBC.com"The partnership also supplies the Ocado web supermarket with Waitrose
own-brand foods and John Lewis own-brand non-food items."
Herald Scotland."Coke wouldn't like the idea of the World Cup logo appearing on the grocer's
own-brand fizzy drinks"
Indepentent.
"The nutritional information is identical. And the only difference in the ingredient list for a value mustard and an
own-brand one is 3 per cent more mustard powder."
The Times.
"Cooking with supermarket own-brands. When you trade down from familiar household brands to supermarkets’ own labels, you win on price, but what about flavour?The Times.Opposite:National brand, name-brand.
Nativity play.